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Perpetual Traffic

(Replay) How Ralph Structures His Campaigns for Massive MER

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 5 August 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights
  • 00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback
  • 00:01:32 - Case Study Teaser: 608% Revenue Explosion
  • 00:02:17 - Ralph Burns Steps into the Hot Seat
  • 00:03:08 - Unpacking the Secrets Behind the Case Study
  • 00:08:19 - Why Creative Can Make or Break Your Ads
  • 00:14:15 - Tracking Fixes & Powering Up with Conversions API
  • 00:23:01 - Rolling Out the Traffic Harmonizer System
  • 00:32:50 - Final Takeaways & Next Steps for Your Growth

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the perpetual traffic podcast. This is your host, Ralph Burns. And this is the show where we share

0:05.4

cutting edge strategies on acquiring leads and sales for your business through paid traffic.

0:09.9

And we're going to be talking about a case study that if you missed AdWorld, which I don't know why

0:16.4

you would miss AdWorld if you're a listener of this show, But if you did miss it, we're going to give you

0:22.0

the goods on one of those case studies that I talked about on that awesome get together just a few

0:28.5

weeks back. And we're going to give you the opportunity to download it yourself so you can actually

0:33.4

see what the hell we're talking about here today. I'm alongside my awesome co-host,

0:41.7

Casa Maslam. How's life treating you, buddy? Ralph, I'm living the dream, as always.

0:47.1

Yeah, yeah. Well, you're dreaming even more these days, good dreams, because we've got some good reviews. Care to make somebody perpetual traffic famous for at least 13 seconds?

0:52.0

Yeah, so drum roll on the famedum. This is Mike K of MKG marketing.

0:57.5

Appreciate you, Mike says,

0:59.3

podcast for marketers, five stars.

1:01.7

This show talks about both in the weeds, tactic,

1:04.2

and actions,

1:05.0

along with covering bigger picture marketing topics.

1:07.6

I listen as often as my schedule allows.

1:10.6

Appreciate you, Mike. Yeah appreciate you, Mike. Yeah,

1:12.7

thanks, buddy. Yeah, that's, that's good to hear. And we listen to the feedback, good and bad.

1:19.4

And I think one of the things that we heard a while back, I think we've changed a bit because we

1:25.0

love the listeners here, is that they want more tactical stuff,

1:28.9

more case studies. How can I apply everything to what I'm doing day in and day out? And that's

1:32.7

what we're going to be talking about here today. And go back and listen to previous episodes,

...

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