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Perpetual Traffic

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 8 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and how to build a repeatable system for landing high-value clients. If you run an agency, consultancy, or service business, this conversation will challenge the way you think about lead generation, positioning, and scaling — and give you the tactical blueprint to make your growth goals inevitable.

Chapters:

  • 00:00:00 - Cliff jumps, private jets, and setting the stage for big growth
  • 00:01:51 - Meet Corey Quinn: the agency growth strategist Ralph swears by
  • 00:04:31 - From CMO to 10X revenue: the Scorpion success story
  • 00:07:05 - The real challenges (and winning moves) behind a $100M leap
  • 00:12:42 - Why deep specialization is your ultimate growth accelerator
  • 00:18:09 - Building a culture that fuels operational excellence
  • 00:20:50 - How the Deep Specialization Flywheel keeps momentum spinning
  • 00:22:42 - Turning gifts into client magnets with outbound marketing
  • 00:23:35 - From surprise packages to strategic outreach
  • 00:23:58 - The secret psychology behind sending gifts that convert
  • 00:26:28 - Reinventing outreach in a remote-first world
  • 00:27:20 - Scaling your gift game without losing the personal touch
  • 00:30:33 - Crafting irresistible, personalized gifts for dream clients
  • 00:34:54 - Why relentless follow-up wins the biggest deals
  • 00:40:07 - Wrapping up with a special offer you can’t ignore

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business? Well, Snapchat is full of engaged users

0:17.6

you just might be missing. And if it feels like your current audiences on all those other social platforms are tapped

0:23.9

out, it might be time to diversify over to Snapchat.

0:28.5

Here's why, 75% plus of 13 to 34-year-olds in over 25 countries use Snapchat.

0:38.2

40% of Snapchaters aren't even on TikTok daily.

0:42.5

And it's not just Gen Ziers.

0:44.7

In fact, nearly one in four Snapchatters are over the age of 35.

0:50.8

And 85% of Snapchaters discover new products and brands through social ads, and that's 17%

0:56.4

higher than non-users on the platform. This is an untapped platform. I don't know many people

1:03.3

who are advertising on it right now. It's still a blue ocean for you, because with Snapchat,

1:08.4

you have the potential to reach a hugely untapped audience

1:11.3

and drive incremental growth for your business. So if your paid ad strategy could use a boost,

1:16.4

it might be time to put Snap on your roadmap. Go to Snapchat.com forward slash perpetual traffic

1:21.6

to learn more. Snapchat is now giving away thousands and free ad credits to new customers.

1:27.1

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1:32.6

Go to Snapchat.com forward slash perpetual traffic to find out if you're eligible.

1:35.9

Hello and welcome to the perpetual traffic podcast.

1:39.2

This is your host, Ralph Burns, founder and CEO of Tier 11.

1:48.5

Beside my amazing cliff jumping co-host, Lauren E. Petrullo, the founder of Mongoose Media.

1:52.0

That's right. You were supposed to say your own name.

1:57.3

Anyway, I'm still in shock that you just went cliff dive. Why were you cliff diving? You were cliff diving one day and then you were in a Lear jet or like a private jet the next day

...

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