The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 1 August 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta’s “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn’t just an update—it’s a total transformation. If you’re serious about scaling in 2025, you need to hear this.

Chapters:

00:00:00 - Meta Just Flipped the Script: Meet Andromeda
00:01:00 - The AI Revolution That’s Changing Your Ad Game
00:02:20 - Inside Meta’s Secret Weapon: The New Ranking Algorithm
00:05:45 - Why Meta’s Funnel Thinks Smarter Than You Do
00:07:35 - The New Playbook: Diversify or Die
00:10:03 - Andromeda Uncovered: What Meta Isn’t Telling You
00:12:11 - Smart Targeting Starts with Smarter Creative
00:18:56 - Real Results: What Happens When You Diversify Content
00:27:52 - What the Numbers Say About Your Ads
00:28:29 - How to Get More New Customers for Less
00:29:16 - Repeat It: Diversify or Die
00:30:01 - Algorithm IQ: Understanding How Meta Thinks
00:31:28 - Creative That Wins: Test, Iterate, Dominate
00:32:32 - When to Kill Your Ads—And Why It Works
00:35:01 - Case Study: Smarter Spend, Bigger Wins
00:35:46 - Using AI to Find Your Next Best Customer
00:42:59 - Mastering the Full Funnel (Without Wasting Spend)
00:47:09 - The Future Is Now: What Smart Marketers Do Next

LINKS AND RESOURCES:

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome to the perpetual traffic podcast.
0:02.5	This is your host, Ralph Burns and the founder and CEO of Tier 11.
0:06.6	And today's show is all about Meta Andromeda.
0:11.6	If you don't know what that is, well, you're not alone.
0:15.8	Because meta surreptitiously rolled out an update to their AI algorithm, which is one of the most massive changes.
0:25.5	I'm not being hyperbolic here or just trying to use 25 cent words for no apparent reason.
0:31.8	But this is the biggest change I've seen in meta since I've been doing meta ads.
0:36.1	We were the first Facebook ads agency back when meta was Facebook way back when in 2012,
0:41.8	2013.
0:43.1	And I've never seen anything like this.
0:44.7	And this is the reason why we're doing a whole series of shows on this because you as an
0:48.6	advertiser, you as a director of marketing need to understand that the way that you were doing
0:52.2	things prior on meta no longer
0:56.5	works today.
0:58.5	And today's show is all about that.
1:00.9	And fortunately, we have one of the most innovative, I think the most innovative media
1:06.6	buyers, digital marketing strategists on the planet, John Moran on staff here at Tier 11.
1:11.7	And he goes through this stuff.
1:13.3	His job is basically to innovate.
1:15.4	His job at Tier 11 is to innovate and find new ways of getting results for our clients
1:21.7	and ultimately helping them achieve their vision, but doing it through new innovative
1:26.6	strategies.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.