Replay: How Fawn Weaver blitzscaled a bourbon brand

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 26 December 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we’re revisiting a stellar episode from 2024 with Fawn Weaver, founder of Uncle Nearest Premium Whiskey. Fawn joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.

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Transcript

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0:00.0	Many dealmakers spend countless valuable hours each week just entering data.
0:06.6	But with Affinity's AI-powered platform, you can automatically capture and organize all of your team's communications.
0:14.6	Affinity is used globally by over 3,000 firms and is the most trusted customer relationship management system for private capital.
0:22.7	Their new AI-powered tool, Deal Assist, enables teams to converse directly with their affinity CRM data
0:29.8	to uncover new insights, which means less time entering data and more time doing what we want
0:36.6	to be doing, finding and closing deals.
0:40.2	I'm talking about turning those, I think I know someone who knows someone, moments, into actual
0:45.4	warm intros and closed deals. See how Affinity can streamline your dealmaking process at
0:52.5	affinity.co.
0:58.4	Hey folks, Jeff Berman here, co-host of Masters of Scale.
1:03.5	Signups have begun for the 2025 Masters of Scale Business Award applications.
1:08.7	This is the second annual business awards for Masters of Scale that celebrate organizations that embody the qualities and achievement we highlight each week on our show.
1:13.9	Please do not think you have to be a Fortune 500 company to apply or a decacorn or a unicorn.
1:20.5	We want to hear your story, regardless of where you are on your journey, and we definitely want to celebrate your success.
1:27.0	Head over to Masters of Scale.com slash business awards right now to apply. Hi, folks, Jeff Berman here. This
1:35.8	week, we're replaying one of our favorite conversations from 2024. It's with Fawn Weaver,
1:41.6	the founder of the Blitzscaling bourbon brand, Uncle Nearest Premium Whiskey.
1:47.1	I've found myself thinking a lot over the last several months about the wisdom that Fawn shared in this episode, and I know you're going to enjoy it and get a lot out of it.
1:57.9	This is the thing about bourbon.
2:04.6	When you're starting a new brand, it's a very difficult thing because you're spending money to lay down products that you cannot sell for four years. So by
2:12.0	lay down, put it in the barrel. And I think the first year we laid down like maybe 10,000 barrels.
2:21.0	Startup costs aren't the only reason that the whiskey business is a risky business.
	...

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