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Masters of Scale

Replay: How Daymond John built FUBU

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 9 October 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

How do you create authentic partnerships to build scale? In this archival episode, Reid Hoffman talks with the iconic entrepreneur and Shark Tank star Daymond John about how he built FUBU from scratch. 

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Transcript

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0:00.0

If you're ready to take your startup from idea to impact, then AWS is your launch pad.

0:06.6

From data storage to machine learning to secure app hosting, AWS gives you the tech

0:11.7

trusted by the world's fastest scaling startups. And here's the best part. Join AWS Activate

0:17.6

today and you could score up to $100,000 in AWS credits tailored to your stage and

0:23.2

network. Go to aWS.mazon.com slash activate and start building. Your company's data is

0:31.8

everywhere, in systems, in silos, and across teams. But if your AI can't reach it, then that data isn't working for you.

0:39.5

Every business has unique data, but really makes a difference is how you use it.

0:43.9

IBM helps your AI access your data wherever it lives to change how you do business.

0:49.8

Let's create smarter business, IBM.

0:53.4

Hey folks, this week we are revisiting one of our favorite episodes.

0:58.5

It's the entrepreneurial origin story of Shark Tank's Damon John.

1:02.8

He shared the fascinating tale of how he founded Fubu for us, by us,

1:08.3

with host Reed Hoffman back in 2022.

1:11.5

We hope you enjoy it.

1:13.7

I was fortunate enough to grow up in Hollis, Queens,

1:16.9

where they believe something's in the water,

1:18.3

because there's got to be 30 hip-hop artists

1:20.8

to come out of that area.

1:23.3

And L.L.KUJ. lived in the neighborhood.

1:29.9

That's Damon John.

1:31.5

He's the founder of Fubu and one of the original sharks on ABC Shark Tank.

1:36.3

But in 1994, he was a man from Queens trying to find L.L. Cool J.

...

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