OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 7 October 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
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Transcript
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| 0:52.5 | Hey everyone, Bob Safian here. |
| 0:55.1 | Today, we're revisiting a terrific conversation I had with the founder of Olipop, the |
| 1:00.9 | prebiotic soda that's grown to a nearly $2 billion valuation and inspired competition |
| 1:07.1 | from new startups to major global brands. |
| 1:10.0 | We call this episode |
| 1:11.7 | Oli Pop's gutsy play to dethrone Coke and Pepsi, and you're going to lap it up. So settle |
| 1:17.8 | in. Here's Ben Goodwin of Oli Pop. We've been growing triple digits every single year. |
| 1:24.5 | In 2020, we grew 960% in one year. |
| 1:29.6 | It's like when, you know, the videos, |
| 1:31.6 | somebody's like riding a rocket and their cheeks are, you know, |
| 1:35.2 | flapping. |
| 1:35.9 | And that is what it is, that is what it has felt like. |
| 1:39.2 | Like, oh my God. |
... |
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