PPC is kind of this world that's very mystical where it's like, ah, I don't want to give the search engine my money.

It's like gambling in Vegas.

I could lose my shirt.

You can if you just have no budget and you just let it keep billing you.

But if you actually put some time into it, it's very powerful.

It's great.

And remarketing, it really is the entry-level thing that every business should be doing within PPC.

If you don't do PPC, search and display and YouTube, remarketing, I would say, is as necessary as having a website.

Welcome to the art of paid traffic. This is the show where I bring you the best tips, tactics, and strategies for

using paid traffic to grow your business on autopilot. You also hear what's working

and not working right now from the top minds in online marketing so that you can get more

leads and sales every day without having to empty your

wallet in the process. All right, let's jump into it. Hey, what's up, my AOPT friends? Welcome to

another episode of the Art of Pay Traffic Podcast. I am Rick Mulready. Thank you so much for

hanging out with me today. I really appreciate you tuning into the podcast here. Got another good one for you. Today's episode is for the small business. Now,

don't worry if you're not a small business, don't go hitting stop quite yet because there's a lot of

tips that we discussed today that are super relevant for any business. And specifically, we're going

to be talking about PPC remarketing. And I've

invited my good friend Michael Alonese, who's the founder of the marketing agency Local Loop

Marketing to join me on the show today. Michael is a Google certified partner, and he's an expert

in local marketing. And we cover a lot today in a short amount of time. So I really want to

jump in and share with you right away what you're going to be learning today. Michael explains why

...