Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads and sales every day without having to empty your wallet

in the process. All right, let's jump into it.

What's up, what's up? Welcome back to another episode of the Art of Paid Traffic Podcast.

How's it going to my AOPT friends? I am Rick Mulready. I'm not sure why I'm all goofy

right now, but thank you so much

for hanging out with me today. Really appreciate you tuning into the podcast here. Now,

today we're going to do something a little different. I'm going to do a listener case study

where we're going to do a Facebook ads coaching session right here on the podcast. I'm going to do

that with Matt Johnson from runneracademy.com. He's also the host of a

couple of running podcasts, Runner Academy podcast, and Everyday Runner's Podcast. Now, Matt won a

contest that I ran a little while back where people left a rating and review for the show,

this show, over on iTunes, and I picked a winner at at random and Matt was that winner. So today's

episode, you're going to hear me break down Matt's business where he gets his traffic,

his revenue generators. And we get into Facebook ads specifically. I share with him how

Facebook ads can be helping him grow his business. And we talk a lot about why he's leaving a lot on the table by not doing Facebook ads right now.

At least when we recorded this, he was not doing Facebook ads.

And by not doing them, he was leaving a lot of money on the table.

We get into how Matt should start testing some different targeting opportunities right

now, including how he can be using retargeting to move people along his sales funnel. Because

traffic and, you know, people come into his website and listeners to his podcast, that's not a problem.

...