So as the world continues to shift and we continue to evolve, I think a lot about this

phrase cultural relevancy.

What does it mean to be culturally relevant to understand what's happening in the times,

whether it is to understand meme culture or NFTs or blockchain or just simply the power

of video or how influencers are being created in business every single day, people like

you and I, just because of our willingness to put out content.

The whole game is about relevancy and understanding like what's happening in our culture, what's

happening in our society.

So as you think about this and you're starting out your week, I guess my challenge for you

is where do you need to level up and maybe your modernism, right, where you can identify?

Hey, I've been doing this game for a long time and it helped me establish my brand and

I've done really well with it, but it's probably time to upgrade like taking your phone

and upgrading to the new iOS, right?

You simply don't want to have anything in your business that's running on Microsoft

DOS, you might even have to Google that, but think about it.

So culturally relevant across your entire business, but also in the way you think.

It's being open to new ideas, new approaches and not shutting things down because hey, I've

had a lot of success in this area of my life and it's always kind of worked for me, but

instead like I'm open, I think about my mentor Mike Vance, one of the most creative people

on the planet, you know, worked with Walt Disney for the last eight or nine years of his

life.

Mentored people like Jack Welch and Steve Jobs and was friends with Mother Teresa, invented

...