Reimagining Home Water Filtration for a Healthier Future with Rorra Co-Founders Brian Keller and Charlie Carlisle

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 3 June 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on The Casey Adams Show, I’m joined by Brian Keller and Charlie Carlisle — co-founders of Rorra, the company on a mission to redefine what clean water means at home. After personal experiences with tap water contamination affecting their families’ health, Brian and Charlie set out to build a modern, lab-tested water filtration system that prioritizes health, transparency, and trust.

In this episode, we dive into the origin story behind Rorra, how their children’s early health issues uncovered hidden dangers in everyday tap water, and why they believe clean water is one of the most overlooked wellness pillars in America today. We explore the science behind The Rorra Countertop System, their journey as founders, and what it takes to disrupt a stagnant industry with a solution that’s as beautiful as it is powerful. Whether you care about your health, your family, or building purpose-driven companies — this episode is one you don’t want to miss.

Learn more about Rorra: https://rorra.com/

Transcript

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0:00.0	Welcome back to the Casey Adams Show. Today I am joined by Brian Keller and Charlie Carlisle, the co-founders of Aurora.
0:08.7	Thank you so much for coming the show, guys.
0:10.4	Thanks for having us.
0:11.5	Of course. So this is a little unique. If you're watching this episode right now, we have two guests here in the studio, which I personally love.
0:18.1	Like the conversational approach that we're about to dive into today, and it's going to be a good time.
0:22.0	And if you are watching the episode now, we have your product right here in front of us,
0:26.9	the Rora water filter system.
0:28.9	And before we dive into it and I get some water myself, what is Rora for people that may not know
0:33.5	or if they just happen to be listening right now?
0:35.8	Yeah, so we're a brand that it's an
0:37.8	ecosystem of water filtration products, premium materials, premium filtration to deliver you the best
0:45.4	drinking water possible. Love it. So again, if you are watching, I have the Aurora system right
0:51.6	here in front of me that very grateful for your team. We got it here, I think,
0:54.5	two weeks ago. And I've personally been loving it. And to kick off the show, I wanted to not only
0:59.9	fill up the water, but really dive into the simple question of what led to Rora and why did you guys
1:08.7	go out to build this company and this product to start?
1:11.6	Yeah, so I had a daughter about two and a half years ago, and she was going through eczema, and we were trying to figure out what the problem was.
1:19.6	And when talking to the doctors there, you know, gave us a bunch of steroid creams and make sure you bathe her every single day.
1:25.6	And it seemed like the more we bathe the worse it got, And it was always really inflamed when she was in the bath. And so started trying a lot
1:32.9	of different things. And we finally ended up getting a filtered shower head. And within a couple
1:38.1	days of bathing her within that water, she had perfectly clear skin. And so it really led us to
1:43.6	kind of down a rabbit hole and thinking about,
	...

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