Max Cutler on Selling Parcast to Spotify and Building Pave Studios for the Next Era of Podcasting
The Casey Adams Show
Listener.com Podcast Network
4.8 • 637 Ratings
🗓️ 30 June 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Max Cutler is one of the most influential figures in podcasting. He founded Parcast, grew it into a leading network known for storytelling and true crime, and sold it to Spotify where he went on to lead their podcast content partnerships. He played a key role in bringing in shows like Joe Rogan and Alex Cooper, helping shape Spotify’s aggressive expansion into the podcast space and influencing the entire industry in the process.
Now, Max is back building something entirely new. At Pave Studios, he’s creating a next-generation media company designed for the modern era of podcasting. Pave is focused on talent-first partnerships, long-form storytelling, and giving creators real infrastructure to grow their brands across formats. It’s not just about launching shows, it’s about helping talent build lasting IP across audio, video, live, and more.
In this episode, we talk about Max’s journey from startup founder to leading podcast deals at Spotify, and what he’s building now with Pave. We dive into how the medium is evolving, why creators need more support than ever, and what the future of podcasting really looks like.
Learn more about Pave Studios: https://www.pavestudios.com
Follow Max on LinkedIn: https://www.linkedin.com/in/max-cutler-07b22095
Sign up for Listener.com: https://listener.com
Transcript
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| 0:00.0 | Welcome back to the Casey Adams show. |
| 0:02.2 | Today I have a very special guest. |
| 0:05.8 | We're joined by Max Cutler, the founder of Pave Studios. |
| 0:09.1 | Mack, thank you so much coming to the show. |
| 0:10.5 | Thanks for having me. |
| 0:11.4 | Of course, man. |
| 0:12.0 | I know we're going to do this in our studios. |
| 0:13.4 | Of course. |
| 0:13.8 | It's a beautiful studio. |
| 0:15.3 | Very grateful to be here at the office. |
| 0:17.7 | And I must say, you know, we've chatted on social media for for many |
| 0:22.3 | years now and i've always been so inspired by like really the pioneer you have been in the world |
| 0:28.1 | of podcasting and media um and even you know your your your past company podcast i want you to |
| 0:34.4 | take us back to the beginnings of podcast you know coming from a a family where your dad was big in radio and you you know, you had this drive to start a network back in the day where it was much different than where podcasting is now. |
| 0:48.1 | What was it at the time that you saw that inspired you to start podcasts podcast and now over time, Dave. |
| 0:55.0 | Yeah, I mean, I think in, and again, thank you for having me on the show. |
| 0:58.0 | I think in 2016, well, there's two things. |
| 1:01.5 | One was desperation. |
| 1:02.5 | I needed to de-suff day. |
| 1:03.7 | I had a other startup that was not working like I thought was going to work. |
| 1:07.0 | And I think through every sort of not failure to kind of fail forwards, I believe that |
| 1:11.3 | in entrepreneurship. And it became clear to me that that startup was about sharing content. |
... |
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