Reign Together - De-stress to Connect

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 December 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Bart Freibert, Co-founder & CMO of Reign Together. Reign Together is a brand on a mission.

They’ve dedicated their time to creating what Bart refers to as a “shared self-care routine.” For couples, friends, partners growing stressed throughout the pandemic, Reign Together creates skincare products to help couples relax, and most importantly, connect.

With products such as Confidence Serum and the Royal Mask, Bart and his co-founder, Amy Roberts, bring the spa experience to your front door.

Through this spa experience, the co-founders share the goal of helping people put down the phones and reconnect through the most difficult times to cultivate a loving relationship.

In Part 1, Bart discusses Reign Together and their mission; The origins of creating Reign Together; Putting down the phones and reconnecting; The ingredients in making the CBD massage oil; Discussing the benefits of CBD; Creating a holistic product that smells great; and much more.

Join us while Ramon Vela interviews Bart on The Story of a Brand and listen to him share the inside story.

For more on Reign Together, visit: https://www.reigntogether.com/

This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

MuteSix - http://mutesix.com/storyofabrand

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.5	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	Wanting to take on a bigger challenge and, you know,
0:25.6	create a brand with a value higher than just the products.
0:29.4	We decided that we would create products for couples
0:32.8	to help them de-stress to connect through the power of human touch, really.
0:38.3	So, for example, our flagship product is a CBD massage oil.
0:43.3	We also have a kissing balm, which is a peppermint lip balm that, you know,
0:48.3	kind of leaves the tingle on your partner when you kiss,
0:51.3	and then we have a couple of skincare as well and really the idea is to
0:56.4	create like a shared self-care routine so you know with a couple coming home from work you know
1:04.7	stressed out or just not able to like kind of break that that ice right away at home. You know, these products
1:12.6	are something that, you know, it's an activity to do together. And so the idea is really to foster
1:18.5	that connection and enhance intimacy and, you know, get people off of their phone, off of Netflix
1:24.5	and doing something that's a little more engaging.
1:37.4	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the biggest topic of the year. And Mute 6 can make sure you're prepared. So if you haven't put together your
1:42.8	strategy, it's not too late.
1:45.4	Mute 6, the agency with 4 billion in revenue for direct-to-consumer brands, can make sure you're
1:50.4	prepared for the holiday season. Mute 6 even has a proven winning formula for Q4. They roll it out for
1:56.6	all the brands every year. And they have been dominating this space for nearly eight years,
	...

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