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The Story of a Brand

Reign Together - Be Present & Connect with Your Partner

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 22 December 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Bart Freibert, Co-founder & CMO of Reign Together, shares that the goal was to break the cellphone normality and reintroduce “human interaction and real interaction” into our lifestyle. 
 
Alongside Amy Roberts, Bart introduced products such as the Massage oil, the Confidence Face serum, and more. 
 
Both co-founders have previous experience with CBD oil and were excited to utilize the newfound trend in their own skincare brand. Unlike other related products, they used CBD without the typical “hemp” smell and adapted it with a fresher scent that’s not overpowering.

In Part 2, Bart discusses the Confidence Face Serum and skin types; The ingredients in the Kissing Balm; Benefits of Mango Butter; Creating a beneficial skincare brand for couples; Where to reach Reign Together; The future of Reign Together; and much more. 
 
Join us while Ramon Vela interviews Bart on The Story of a Brand and listen to him share the inside story.

For more on Reign Together, visit: https://www.reigntogether.com/


 
This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
 
If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
 
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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:08.2

This is not your average entrepreneur or e-commerce podcast.

0:11.8

And he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.4

There's not a brand that really espouses those values of commitment and connection.

0:27.7

And, you know, because maybe it's not, maybe it's not, it doesn't sell as well as those other ways.

0:34.7

But we think that there's kind of a need for that message. And so,

0:39.5

you know, over the next two years, I think given the pandemic, you know, and people really

0:46.4

understanding how important relationships are and how important contact, physical contact,

0:53.3

human touches, because, you know, with,

0:55.5

social distancing and these things, like, you know, we're really missing that. And I think people

1:01.8

recognize that. So, you know, all of these aspects of the brand and commitment and connection

1:06.4

and human touch, you know, they all tie in. And, you know, it's very relevant with everything that's going on.

1:11.8

So I just really see like as people become aware of us and try the products and understand the message that it's not just about the products.

1:20.3

It's more about this shared self-care and lifestyle that, you know, that's when we're going to see our best growth and the biggest

1:28.8

impact.

1:34.3

Biggest Q4 we've seen for e-commerce.

1:37.5

By now, everyone should be thinking about Q4.

1:40.3

It's the biggest topic of the year.

1:42.6

And Mute 6 can make sure you're prepared. So if you haven't put together your strategy, it's not too late. Mute 6, the agency with $4 billion in revenue for direct-to-consumer brands, can make sure you're prepared for the holiday season. Mute 6 even has a proven winning formula for Q4. They roll it out for all the brands every year, and they

2:02.6

have been dominating this space for nearly eight years, growing and scaling the most recognizable

2:08.6

e-commerce brands. Now, I've interviewed a lot of Mute 6 clients for this podcast, and they're the best

...

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