Minibar Delivery - Helping Mom and Pop Stores Stay Afloat

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 December 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Lindsey Andrews, Co-founder, and CEO of Minibar Delivery continues to tell us her journey into establishing a delivery service for beers, wines, and liquor.

With Minibar, not only could you shop from the stores with their selections, but you could also use their platform to search for a specific brand, such as Tito’s, to find the closest carrier to you.

The self-proclaimed hardcore New Yorker is truly adding to the innovation of the digital age by creating an alcohol friendly e-commerce market. For those staying at home for the holidays, we encourage you to check out Minibar to add to your COVID holiday experience.

In Part 2, Lindsey discusses: Working with the logistics of liquor laws; Investing in an alcohol company; Creating a business for future generations of tech-savvy drinkers; Being a New Yorker during COVID times; How to contact Minibar; The specifics with ordering with Minibar; Taking the risk to become an entrepreneur - Lindsey’s Advice; and much more.

Join us while Ramon Vela interviews Lindsey on The Story of a Brand and listen to him share the inside story of a brand.

For more on Minibar Delivery, visit: https://minibardelivery.com/

This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

MuteSix - http://mutesix.com/storyofabrand

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.3	I think this is a fundamental shift and a catalyst for the entire category, and I think it's
0:27.6	changing how people shop, both for food as well as for alcohol. I think people want to get stuff
0:35.6	delivered. I think now that they see how easy it is and convenient
0:38.8	it is, they will continue to do it. I certainly think people will return to bars and restaurants.
0:45.0	I know I certainly want to return to bars and restaurants. So while everyone, you know, probably
0:50.9	almost 100% of their spend on alcohol now is at home.
0:55.0	I do think obviously that will shift and some will go back to bars and restaurants,
0:59.0	but I do think people will continue when they're buying for their home, buy online.
1:05.0	I also think so while our consumer business has done extremely well, 15% of our sales used to be corporate sales.
1:13.5	So office happy hours and stuff like that.
1:15.8	So I think as people go back to bars and restaurants, I think at some point maybe in 2022,
1:21.7	our corporate business will also rebound, which will help the overall business.
1:30.5	Biggest Q4 we've seen for e-commerce.
1:33.6	By now, everyone should be thinking about Q4.
1:36.5	It's the biggest topic of the year.
1:38.8	And Mute 6 can make sure you're prepared.
1:41.4	So if you haven't put together your strategy, it's not too late.
1:45.2	Mute 6, the agency with 4 billion in revenue for direct-to-consumer brands, can make sure
	...

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