Marfa Stance - Desirable Clothing with Hidden Functionality

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 December 2020

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this first part of this Feature, we interview Georgia Dant, Founder & CEO of Marfa Stance. With Marfa Stance, Georgia has used her passion for utilitarian clothing and design to create a label that focuses on outerwear and adaptable clothes for a flexible lifestyle.

At the time, she was constantly traveling and passing through different climates, and her frustration grew from not finding clothes that could do multiple things. In essence, she wanted to design and make simple and modern clothing but clothing that had a hidden functionality.

What she came up with is both beautiful, functional, and unique.

In Part 1, Georgia discusses Who Marfa Stance is, What was the catalyst for the brand, The designer's mentality, How she (as a designer) deals with the business side of things, Advice for Designers on starting a brand, and Why you should be prepared for sacrifice and hard work if you're going to be a Founder, and much more.

Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story.

For more on Marfa Stance, visit: https://www.marfastance.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by CartText - https://carttext.com/

This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.1	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.3	Just as a overview, M, overview, Marfa's Dance is a consumer-first digital luxury brand
0:28.5	offering the conscious consumer, intelligent, sustainable, and solutions-led investment pieces
0:35.2	designed for life. And we make everything in Italy. So it's, it's, it's,
0:41.3	when I, when I say designed for life, it's designed to be worn, it's designed to be adapted,
0:46.7	it's designed to evolve. And it's also manufactured in a way that, that, that, well, for
0:51.8	longevity essentially. So it's, it's really a lifelong lifestyle product.
1:02.3	Hey, are you interested in improving your abandoned cart recovery rates?
1:07.0	Well, let me tell you about cart text.
1:10.5	Cart text is powered by real people, not bots, not AI, real people.
1:16.9	Cart text will contact and engage with your customers in real time to make the sales that you missed.
1:22.8	One by one, cart text will convert your abandoned carts, churn subscriptions, and billing-related issues
1:29.5	using live agents and SMS. Real people getting the job done. Visit carttext.com. Again,
1:37.6	that's carttext.com. And please, please let them know that the story of a brand sent you.
1:45.1	Hey, everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:51.2	Like always, I have an amazing guest.
1:53.9	I have a brand that we're going to feature and they are just fabulous.
1:58.1	But before I do, I had a little bit of announcement. And, you know, actually
2:01.9	I have a question. So Georgia, do you remember a time when someone supported you and really helped
	...

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