I've been doing this for 25 years. I don't think I've ever heard anything like what I've done made people feel better about who they were, you know? And I just thought, God, if I could do more of that. And when I came down to it, I was like, they, they just appreciate the way we talked about what we offer. They appreciate it. They don't just see it and discard it. They feel

more empowered by how we talk about it. And so that's where this idea of appreciated branding

came from. And then there was tons of other examples I started finding where I was like, well,

that's an appreciated branding idea. That's an appreciated branding idea. And I kind of hung the name

on it. People are doing it. Clients' agencies are doing it.

Step into the world of success with your brand amplified,

the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson,

and I'm on a mission to uncover the stories, strategies, and secrets

that have propelled

entrepreneurs and business leaders to success.

I am so thrilled to have Reed Holmes on the show.

Reed, we've been trying to make this happen for 10 months, so I'm glad we finally made it

here.

We were talking about one of my favorite topics and yours. And we'll be

talking about your book, appreciated branding as well. So thank you for being here. There it is.

Fantastic. Let's talk about your background. You have a vast amount of agency experience. You have your own shingle now. So talk about coming up in the agency world. Did you all was intended to be part of an agency in corporate?

Well, it's interesting because back in the 90s, and I've been in the advertising business since 91, which, you know, is not, I guess I'm dating myself.

But it was a very different time then.

And I joke about it with people because I remember one of the first times I had to write a radio commercial.

It was for Sears, of all things.

I remember Sears.

...