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Now, finally, those two words, Balach and Mubein, very powerful words.

I need you to understand both of them in a little bit more depth.

Balachah in Arabic means to reach. I need you to understand both of them in a little bit more depth.

Balaga in Arabic means to reach.

To reach.

The science of effective communication in Arabic is called Balaga.

Effective communication, okay? And the idea behind Balaha, effective communication.

And the idea behind Balaha is when somebody says words, words are like, like a recent book on rhetoric said,

words like loaded pistols.

Words are like a weapon. words are like a weapon.

Words are like a weapon.

And the target for this weapon is your heart.

Your emotions, your feelings, your opinions that rest in your heart.

That is the target of someone's words.

So if they use the kinds of words that can penetrate the security of your chest,

the ribcage that's there. Get through your ears, penetrate through the chest and make it all the way deep inside your heart and effect that heart, then that is Balach.

Banach is not just communication doesn't even begin to cover it. We're talking about heart penetrating, transformative communication.

We're talking about we are going to speak in a way that is the most effective possibly.

Now, even though we're going to speak the most effective words, where does change itself come from?

Where does it come from our words?

The change comes from a lot.

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