Refersion - Giving Brands a New Sales & Revenue Channel

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 December 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, this special episode, Alex Markov, Founder of Refersion, continues to share the inside story of building a leading affiliate & Influencer marketing platform.

In Part 2 of this episode, Alex discusses Why defining customer personas has helped them with messaging, Why leaning what works requires some failure, Why Refersioh has a team to help you strategize, When is the right time for an affiliate or influencer program, Why the brands that see success have a formalized influencer program, What's the difference between Affiliate and Influencer, Why onboarding shouldn't take weeks (or days), and How customer experience the platform, and so much more.

Join us while Ramon Vela interviews Alex in Part 2 of this episode and hear him share the inside story of a brand.

For more on Refersion visit: refersion.com/cf

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	The idea of just paying money just for posts, and that's it.
0:25.8	I think that's going away.
0:27.7	I think it's going to, you know, constant creators are going to be, you know, responsible to their performance,
0:36.1	which is why we often want to track it back to sale and give
0:40.1	them a really good idea of what actually happened.
0:44.7	Hey, you, yeah, you.
0:48.5	You work so hard to acquire customers, but what are you doing to keep them happy?
0:56.7	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce. So let me introduce
1:03.2	you to Gorgeous, which is the number one rated help desk for e-commerce and sets up with Shopify
1:08.5	and dozens of other apps right out of the box.
1:12.3	So not only can they help you give better, faster, and more accurate resolutions,
1:17.6	they can even help you increase revenues.
1:20.2	So visit gorgias.
1:21.1	Dot link forward slash story.
1:25.1	Again, that's gorgias g-or-g-I-A-S dot link, forward slash story.
1:33.9	And keep in mind, if you sign up, you get your second month for free.
1:38.5	When we were kids, we were promised all sorts of stuff.
1:41.5	Jet packs in the future, flying cars, unfortunately, we didn't get them,
1:45.1	but we got something much better. Print on demand. With T-launch and print-on-demand,
1:50.9	you can start your own online business with no upfront cost, unlimited variety of products,
	...

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