Reel Paper - Why Toilet Paper is Unsustainable

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 March 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Derin Oyekan and his Co-CEO & Co-Founder of Reel Paper had a simple mission: change the way people use toilet paper. According to Derin 27,000 trees are cut down every day to make toilet paper. This is an expensive process, bad for the environment and clearly not sustainable for an item that is single-use and disposed of so quickly. When informed, most people tend to agree and so thus was born, Reel Paper.

In Part 1 of this episode, Derin discusses Why the focus on toilet paper, Why Bamboo instead of Trees, Why they chose the toilet paper market, Why they wanted to build a brand that had an impact on people's lives, How to produce a product that does good? How Reel is helping with access to clean water and toilets in 3rd world countries, Why Bamboo is more sustainable, Why they welcome more competition in the space, and Why there is room for innovation in this market and so much more.

Join us while Ramon Vela interview Derin in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Reel visit: https://reelpaper.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	I'm Nigerian. I grew up in Nigeria. I understand the challenges of, you know, people not having
0:28.7	access to clean toilets. So during our conversations, we also, you know, thought it was very
0:35.2	important to build a company that actually gave back.
0:38.3	And seeing as we're going to be launching with a toilet paper category,
0:43.3	we wanted to tackle one of the bigger global issues, which was lack of access to clean toilets.
0:50.3	Something like 2.4 billion people around the world currently don't have access to a plane toilet.
0:57.0	And there are a myriad of issues that come along with that health, social safety issues.
1:03.0	So we wanted to, in our way, be able to help tackle this problem.
1:08.0	So with every purchase made, it actually helps fund access to a clean toilet.
1:15.6	So that's what we've been doing.
1:17.6	We're really bullish about the category.
1:20.6	We're bullish about, you know, we're excited about the response we've received.
1:24.6	People are really enthusiastic about the brand
1:27.8	and looking to see how far we can take it in 2020 and beyond.
1:35.9	Hey, my friend that Phoenix Commerce can provide
1:38.0	up to a 50% reduction in abandoned cards.
1:41.4	How do they do this?
1:42.8	They give your customers an Amazon-like experience by
1:46.0	providing real-time, accurate delivery options on your product pages, card, and checkout.
	...

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