Birdy Grey - Friendship is the Core of the Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 March 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, Grace Lee and Monica Young Ashauer, cofounders of Birdy Grey, continue sharing the story behind this stylish, innovative, beautiful bridesmaid dress for under $99 apparel brand.

In Part 2 of this episode, Grace and Monica discuss Why the old way of buying Bridesmaid dresses was out of line with how millennials shop, Why the simple act of adding pockets was brilliant, Why competitors are now dropping prices, How Bridesmaids go into debt, The dilemma of destination weddings, Why Birdy Grey gives the gift of time, Why Monica is like Grace's Instagram boyfriend, Why their employee culture is about thriving, Why the core of the business is about Friendship, Why they launched the curvy collection, and why you have to be inclusive in 2020 and so much more.

Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Birdy Grey visit: https://www.birdygrey.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I think Grace, like, really loves and gets, like, the whole social first kind of vibe,
0:27.3	and she, like, loves to talk to customers and to make stories
0:30.1	and to, like, be really pleasant.
0:31.7	Like, that makes her super happy, like, it does a lot of millennial females.
0:34.9	Whereas, like, I think I'm probably like one generation behind
0:37.8	where I'm like, oh man, do we have to record another story?
0:40.2	Brush my hair. Like, you want me to find a cute outfit again? Right?
0:45.3	I'm like, put on some makeup, Ma. And we're going on Instagram stories.
0:49.3	I'm like, oh, God. I'm like your Instagram camera board, right I'm just like, oh, great, hi, let's do this.
0:55.3	Okay, go.
0:56.3	And but it works, right?
0:58.5	It's like, you know, that's sort of like our yin and yang,
1:01.5	and I think it works really nicely.
1:04.4	Every day, a different brand tells me
1:06.2	that they need to hire a marketer ASAP,
1:09.3	but they can't find someone they trust. That's why I refer them
1:13.1	to marketer hire. If you're looking for a marketer who specializes in direct-to-consumer
1:18.3	and e-commerce work, such as Facebook or Google Ad Specialist, Growth Marketer, Social Media
1:23.7	Maven, or an expert in another marketing role, give marketer hire a try.
1:29.6	They have extensive experience and come from some of the best companies like Uber,
	...

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