I'm very excited to share this recording with you guys, which happened at our conference,

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for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

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Hi, everyone. My name is Salmia Murthy. I was the chief customer officer of Seven Lakes Technologies.

It was acquired last year by W Energy Software.

And I'm going to be talking to you about reducing burn rate of human beings.

So it's going to be a completely different conversation

than you've been involved in up until now. And very quickly, as a chief customer officer,

I was primarily responsible for numbers. And over time, basically, I was brought in to do

marketing and ended up owning sales as well. And in a $7 million ARR company, you need someone

who's also helping groom the team and the leadership. So over the next 20 minutes, I'm going

to talk to you about three big market pivot points and mark the people pivot points along the way. The first one, this was a very

solid services company when I came on board. How did we pivot from services to SaaS and get that

product market fit? There are three pieces there around a really big, this was an oil and gas

AI-based software company, so we got hit with the market

downturn right when we were going to product. What did we do around focus that really

helped reduce that burn rate? And also, we took that functional lens off and started to put

a more psychological and organic talent lens. I'm going to talk to you a bit about what that did and started to identify in-house talent

...