I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Morning. I'm Rory. I'm the founder and CEO of Trust Keith. We help start up and scale up businesses become and stay compliant with data regulation. We do that by combining or by giving

them access to a dedicated expert backed up by software.

We now support over 50 scale-ups.

We're bootstrapped, and today I'm going to talk you through how we're solving for gross margin.

We often hear about this 80% number.

Here's how we're thinking about it.

Here's how we're working towards that.

And hopefully give you a bit of a semblance of how you can go and achieve something similar in your businesses.

So it's three parts I can talk through. One, the actual mapping process that we go through

and some tips on, some mirror tips on that. Two, how we're solving for growth margin,

but also just putting in some context about why, why 80% how we're thinking for gross margin but also just putting some context about why

why 80% how we're thinking about that and what the market looks like for that and then finally

how we're thinking about it in the future says we're scaling to this next revenue milestone

from our perspective so to give you a bit of context where we're at, we're just over three years old.

...