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If you've got an ear to land, welcome to conversations with Cam.

Okay, Jake, welcome to Conversations with Cam.

Exciting to be here.

We're going to crack some open.

Let's do it.

And before like, what is going on, I bet, if they're listening and not watching?

Yes.

Guys, I wish, I wish with all my might and power that I was enjoying the regular can. But I'm drinking the unspiked, which honestly, the blood orange cardamom is my favorite. This flavor is one of the things I miss most about pregnancy. So I love the unspiked. Yes. Because I can still enjoy it. I mean, obviously I'm missing like the best part. Right. But it still tastes delicious. Yes. It's kind of like all these zero zero beers that are popping up, you know, it's like people are like, I'm not getting any alcohol from them, but I'm getting like I drink so. I drink right? Yeah. I love them. It's like one of the things I miss most about, I don't drink anyway.

Right.

Like besides being pregnant.

And it's interesting.

The thing I miss most, people always ask me.

And it's a draft IPA beer.

And I have found a good IPA can NA that I drink, but like the draft aspect.

And so when I'm pregnant, like not being able to enjoy can and our fridge is stocked. Like I opened my fridge every day and it's just like staring me right in the face. So I do like having the unspite to just like trick my brain a little bit. Yeah, exactly. You feel like you're in it. It will help you get through this period. Who's actually the main demo for Unspiked? I was wondering that.

It's interesting. So we started making Unspiked because in early days, a lot of our retailers wouldn't let us do demos like samplings in the store. You know you go in and someone's like, I want to try this to Chee-Loh, whatever. You can do that in a lot of our stores, but they don't usually let you do an infused version because they're worried about like

THC liability or whatever.

So we made the on-spike product for those demos so people could actually try the flavor. And one of the amazing things about Cannes is like the unspike you're drinking and the infused version I'm drinking tastes the same. It does. It really does. So you're not getting any of this like awful grassy cannabis meat taste that people hate. So that's a really cool thing. It's part of why people love can. And so we made it for that. And then people were like, we started getting feedback from some consumers that were like, I would drink this all day if I could. Like I just have it with a salad at lunch or like, this would be a great thing to have in the morning. And so we're kind of like, huh, that's interesting. Maybe we should try to sell it. And now we're like everything happening in our regulatory world, which we can talk about. We're like, maybe we should just have this available for people almost as like a zero-zero version of Cannes. Yeah, I mean, I don't think people know it exists because when I was giving my friends a few boxes because I'm always flooded with Cannes, which is like the best thing in the entire world. I was like, make sure they're not the unspiked. And they were like, what? Yes. And the guess they actually make ones without it. So I want to share my personal love for Cannes. I mean, anyone who's listening knows that I've been a consumer of this product. I was telling Danielle, I really tried to find the initial text message that referenced it.

And it went back.

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