Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. To find out more, point your

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Welcome back to this week's episode

of your brand Amplified.

I'm your host, Anika Jackson of Anika PR and I am here with my sweet, smart, courageous friend Rita Hicks who is the founder of GotSpot.

Rita, welcome to the show.

I'm so excited to be here.

Thank you for having me.

I always love our conversations.

I love talking to I you know as you know I was in a different

entrepreneurship journey when you and I met and you were just starting God spot. So I really want you to share your story because you do have your day job and I think that's the struggle a lot of entrepreneurs have right you have the thing that provides yourself and your family with a steady gig, steady income, things that you love to do and are passionate about, but then you have these other things that you want to accomplish, which you can only do by becoming an

entrepreneur. Yeah, so I have a good friend in the entrepreneurship spray, I have a good friend in the

entrepreneurship space, his name is Todd Connor and he coined the phrase third

shift entrepreneur and I love that a because it made me a word phrase to use for myself and also because it kind of encapsulates so many people's journey people who have not only a day job, but also family, which is really the second, right?

You know, significant others.

And then third shift is that other thing that I do for whatever reasons I feel motivated to do that. So I'm a third shift entrepreneur and I also have jokingly, although not so jokingly, referred to myself over the years as an accidental entrepreneur.

Because I, there was never a point where I thought, you know, I would really like to start some kind of business. I was a happy lawyer for, you know, over a decade, a happy lawyer. I know that sounds weird, but so it is. But I am also a problem solver and there was a particular problem that presented itself to me at the nexus point of two communities I care about where I thought you know that's a problem I think maybe I can solve maybe I should solve and that desire to solve that problem is really where my company came from.

So I, my company got spot is a real estate technology and it basically operates like an Airbnb but for helping businesses that have space make that space available for rental by businesses that need space that need space but either can't afford their own lease or don't have a good business reason to keep a lease. They really just need space for very targeted business opportunities and they're happy to pay for it when they use it.

And it's kind of interesting the journey that brought me to that problem set.

One piece of it is during the course of that decade as a happy lawyer, I worked a lot in bankruptcy law.

And I, over the years, saw so many really great local businesses come and go because their receipts didn't keep it with the rent.

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