Red Bull vs Monster - Get Your Wings | 1
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 13 November 2018
⏱️ 26 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a new name. He knows “Krating Daeng” won’t sell, so he opts for the nearest English equivalent: Red Bull.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to Business Wars Add Free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | It's 1982, an attacksy is speeding through the teeming streets of Bangkok. |
| 0:20.6 | In the cab is an Austrian businessman named Dietrich Matyschik's. |
| 0:25.4 | He's the marketing director for a German toothpaste company. |
| 0:28.3 | He's in Bangkok on business and feeling jet lagged. |
| 0:32.7 | As his driver zips through the crowded city, Matyschik's rubs his tanned face in yawns. |
| 0:41.8 | The taxi driver glances in the rear-view mirror at his slumping passenger. |
| 0:46.0 | Jet lag? |
| 0:47.0 | You need crowding dang. |
| 0:49.1 | Crouting what? |
| 0:50.1 | Crouting dang. |
| 0:51.1 | It's a popular energy tonic. |
| 0:52.9 | All the Rikshaw drivers use it. |
| 0:54.9 | The next gas station sells it. |
| 0:56.2 | I could stop. |
| 0:58.1 | Matyschik figures its where the shot. |
| 1:01.0 | Minutes later, Matyschik says back in the taxi arm with a small brown glass bottle of |
| 1:06.1 | crowding dang. |
| 1:08.3 | He gulps it down. |
| 1:10.2 | It tastes sickly sweet, but soon after, Matyschik's jet lag clears, he feels energized. |
| 1:19.2 | A few days later, Matyschik says sitting at the bar of the swish Mandarin Oriental Hotel |
... |
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