Red Bull vs Monster - Beast Gores Bull | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 15 November 2018
⏱️ 26 minutes
🧾️ Download transcript
Summary
As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry.
Support this show by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | It's late 1996, and fair-haired marketing visionary Mark Hall is lost. |
| 0:19.8 | Lost on a desolate palm tree line street in the Southern California City of Corona. |
| 0:26.4 | Hall pulls over and checks his map. |
| 0:28.8 | He's on the right street, but where's the building? |
| 0:32.2 | All he sees are windowless, white, Lego brick offices. |
| 0:35.9 | No signs, no people anywhere. |
| 0:39.0 | Not a good omen. |
| 0:41.5 | He starts his rental car again and cruises the street. |
| 0:44.7 | Eventually, he finds what he thinks is the right building. |
| 0:49.0 | He heads through a set of reflective brown glass doors. |
| 0:52.3 | A receptionist sits behind a desk, filing her nails. |
| 0:56.1 | Hall walks over. |
| 0:57.8 | Is this Hanson beverages? |
| 0:59.5 | Yes, you must be Mr. Hall. |
| 1:01.8 | Mr. Sacks is waiting for you. |
| 1:04.3 | Rodney Sacks is the CEO of Hanson beverages, and he desperately needs Hall's help. |
| 1:11.2 | Hall is fresh from helping Arizona iced tea blow away the competition with its eye-catching |
| 1:16.0 | large pastel can. |
| 1:18.2 | Sacks, a bold South African wants Hall to work the same marketing magic on his ailing |
| 1:23.8 | diet soda and fruit juice company. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Audible, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Audible and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.