Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong, talking to owners and employees to ask, what can we learn?

It was being undercut by similar rivals. It just couldn't survive.

Toast. Listen first on BBC Sounds.

BBC Sounds, music, Radio, Podcasts.

Hello and welcome to more or less, the show that knows that whether or not you're interested

in the numbers, the numbers are interested in you. This week, ants, economists and moomins all help

us tackle the big questions of the week. Daily recorded cases in the UK are at record levels, but what does that actually tell us?

Economists deploy their superpower of extreme laziness to show how to expand testing capacity.

We answer your questions about how much room there is for refugees.

How many people are dying with COVID,

but not of COVID? And with apologies to Tolkien, we meet the one equation to rule them all.

So first, the rolling average number of daily confirmed COVID-19 cases rose well over 5,000 this week. And on Thursday last week,

the government reported 6,634 new confirmed cases. The highest daily total ever recorded, said the

Sky News website. Highest figure ever in 24 hours.

Said the sun.

UK coronavirus cases surge by highest figure ever.

Said the mirror.

But these were not very helpful headlines,

...