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Hi, I'm Cara Swisher, Editor-at-large of ReCODE.

You may know me as the surveiler of capitalists, but in my spare time I talk tech and you're listening to ReCODE decode from the Vox Media Podcast Network.

Today in the red chair is Shashana Zuboff, a professor and marauder of Harvard Business School,

who has written several books about technology and economics.

Her most recent book is called The Age of Surveillance Capitalism, the Fight for a Human Future.

At the New Frontier of Power, that's a lot there.

Shashana, let's go on on.

So let's talk a little bit about your background. So people get a sense.

This is getting a lot of attention in your book. And especially, I've been using the word surveillance quite a lot,

especially about surveillance, economies, surveillance states, and things like that.

A long time issue in human history, but now it's never more important than ever.

So why don't we talk a little bit about how you got to writing this particular book and some things you've done in the past.

So I'd love to hear a little bit of your background.

...