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Decoder with Nilay Patel

Recode Decode: Lora Haddock

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.33.2K Ratings

🗓️ 27 February 2019

⏱️ 42 minutes

🧾️ Download transcript

Summary

Lora DiCarlo CEO Lora Haddock talks with Recode's Kara Swisher about the process of designing an innovative new sex toy for women — and the fight to get mainstream acceptance for her invention. In this episode: Why Haddock started Lora DiCarlo; how she designed its first product, Osé; how startups design and create new physical products; with advanced robotics, "what we're trying to elicit is a blended orgasm"; why Haddock is avoiding vibration; funding Osé's development; receiving a CES innovation award from the Consumer Technology Association; getting rejected by CES and losing the award; the ensuing back and forth with the CTA; what Lora DiCarlo did instead of being at the main show; "they couldn't have done us a bigger favor"; female CEOs in technology; why Haddock chose to leak the dispute; and what the CTA could do to make amends. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

When you drive a Chevy electric vehicle, you're getting more than a way to get from point A to point B.

0:06.0

You're saying goodbye to gas stations and hello to open roads.

0:09.0

With the growing network of public charging stations, you'll be able to charge your EV while you shop, work, or do whatever you want to be doing with your time.

0:17.0

Chevy is making EVs for everyone, everywhere. Go to chevrelay.com slash electric to learn more.

0:24.0

This episode is brought to you by Network Rail. It's easy to disappear into your own bubble when you're out and about, with your lost in your thoughts or lost in nature.

0:38.0

The last thing on your mind is the danger of trains at level crossings. Beware the bubble, stay aware, take care, and help us keep you safe at level crossings.

0:51.0

Hi, I'm Cara Swisher, Editor-Large of Recode. You may know me as someone who looks forward to ignoring CES every year, but in my spare time I talk tech, and you're listening to Recode Decode from the Vox Media Podcast Network.

1:02.0

Today in the red chair is Laura Haddock, the CEO of Sex Toys Startup called Laura Di Carlo. She got a lot of publicity late last year when the trade group that runs CES said it was going to give her company an innovation award at this year's show and then decided to rescind the award because oops, it was for a sex toy.

1:19.0

Laura, welcome to Recode Decode. I just do very-

1:23.0

I don't want to make this a comical thing because I do think a lot of technology innovation has happened in that industry, and it's often been ignored. It's always been at the forefront of internet and digital stuff.

1:32.0

And so I do want to talk, but I do know a lot about it. I wrote a lot about it in the early days of the internet and how it sort of was an important part, and it's also not an embarrassing part either, necessarily.

1:41.0

It sometimes can be lots of things to be embarrassing. Facebook leaving New York is embarrassing, things like that.

1:46.0

So let's talk a little bit about what happened. Let's talk about that, and want some history of your company too.

1:51.0

Why don't we start with some history of your company and what happened at CES? And I really truly hate going to CES and it's not doing so.

1:59.0

Anyway, yeah, I agreed.

2:01.0

Yeah, so I started the company back in October of 2017, and the idea had been with me for years before that.

2:09.0

In the span of a year and a half, we went from concept to product prototype in hand and more on our bridge to manufacturing.

2:16.0

And why did you decide to go into it? I want a little more background. What was the...

2:20.0

This has been an area that's been... there's lots of innovative companies in this area.

2:23.0

Yeah, well, I think a big part of it was I had this insane orgasm when I was about 28 years old.

2:30.0

And it was a blended orgasm and it literally landed me on the floor and I started the ceiling from it.

2:36.0

Okay. Innovation strikes anywhere.

...

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