4.9 • 1.8K Ratings
🗓️ 1 February 2023
⏱️ 9 minutes
🧾️ Download transcript
Bob had a problem. Rationing due to WWII was going to destroy his business. But instead of shrinking back in fear, Bob charged ahead with a bold plan. Darren shares what Bob did to save his business and how you can apply the same thinking to your life and turn adversity into triumph.
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0:00.0 | Hey there, Darren Daly on Demand Listeners. It's your show producer, Mary Anna here, with a special |
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1:02.7 | keep on growing together. Welcome to Darren Daly on Demand, your most trusted resource to help |
1:09.6 | you become better every day. Here's your success mentor, Darren Hardy. |
1:17.8 | Good morning. So I have a little story for you this morning. Grab a cup of coffee, |
1:22.8 | settle into a comfortable chair, and enjoy this journey. This story is about a guy named Bob. |
1:28.8 | Bob had a problem. He was in a crisis. He had to keep his company afloat during World War II. See, |
1:35.6 | the business Bob worked for sold a fizzy beverage. The drink was super popular too. But as we know, |
1:41.9 | in a lot of these fizzy beverages, the main ingredient that they had to have is sugar. |
1:47.6 | Boo, sugar bad. I know, but stick with me here a second. The problem was during World War II, |
1:53.4 | sugar was highly rationed. That meant it was super expensive. Bad for Bob, and Bob's company |
2:00.4 | was already deep in debt. Bob had to find a way to make his product. For less money, |
2:05.9 | distribute it to way more people, and Bob had to do all this really fast. Luckily, Bob was a smart guy. |
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