You're listening to Podcasting Made Simple.

People often ask me what it's like being an entrepreneur, and I describe it in the same way every time.

I say being an entrepreneur is where almost nothing is your fault, but almost everything is your problem,

and every few years or so, the entire ecosystem implodes and we have to figure out how to make it

work all over again. The good news is you're already doing one of the most important things that you

can do to protect your business from all these ups and downs. And if you learn how to do it strategically,

it will absolutely carry you through the hard times. My name is Rachel Allen, and I am here to teach you how to use podcast guesting to

recession-proof your business. Now, in internet terms, I am from approximately the late

Cretaceous. The year I started working in business, Kanye was going to let Taylor finish

the VMAs.

Hair and pants were making a brief, ill-thought-out resurgence.

And the term podcasting had actually only been in existence for a couple of years.

Then the apocalypse happened.

Google did the Panda algorithm update, which completely changed the way online business worked,

and everyone was sure it was going to collapse. It was like, pack it up, go home, you cannot make

money on the internet anymore. Now, clearly, talk of the internet's demise was premature.

Everybody picked up the pieces and learned how to do it again, and then,

oh, good Lord, the rules changed again. It was like, nope, pack it up, we're done. And then, of course,

there was GDPR and the year that all the FLEBs fell apart and COVID and now our current weirdoism.

So I watched all this happen over and over and over again, And I got really curious. So I started analyzing.

And I learned that this stuff tends to happen in about a four-year cycle. And the one thing that

keeps businesses alive during these periodic threshings is the quality of human relationships

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