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I get the fact that I quite like to leave a few, you know, 100,000 or so to my daughters

because I invest a lot of money in bringing the buggers up in the I didn't give a shit about my niece, right?

Yeah.

You know, sorry, not enough DNA.

Not interested.

Hello and welcome to reality check.

Less spin, more stats.

I'm Michael Simmons, the Spectator's economics editor,

and today I'm delighted to be joined by the Spectators' Wikiman columnist

and advertising legend Rory Sutherland.

Hello, Rory.

Thank you for joining Reality Check.

Now, on the day we're recording this,

the Treasury are in turmoil again because for weeks

they've been heavily hinting that they're going to increase the rates of income tax. And now

they say they won't. I'm reluctant to get too much into the detail of it because when this

episode actually goes out into the

wild in a few days' time, it'll probably have all changed again. But just to start, as an

advertising man, what do you make of the Treasury's sort of advertising strategy for this budget?

...