The level of destruction that is coming to businesses is gigantic and the only way of building a moat is community.

I'm Damian Horner, the co-founder of Real Vision, and in this four-part series, I'm on a mission to explore why and how businesses should be thinking about making the transition to Web 3.

In episode one, we looked at why Real Vision has started on this journey with Suey.

Now, I want to meet companies who've already made the move.

But first, let's go back to Raoul to understand the big picture and the wider opportunities

that can come with building in Web 3. So in the last episode, you talked about Real Vision's transition to Web3 and the benefits

it's going to bring for the members. But help me understand how Web3 can help other businesses.

How does Web3 change the world and what opportunities does it bring?

It changes the world in so many ways, but at its broadest level, you're breaking down barriers between businesses

and their consumers, and they all become part of the same thing. So right now, businesses generally

are built on like a push only, I sell you something, you buy a product, and you either complain

or say, thanks, we'll buy selling at least. But when you've got community as the core business model, you're now able to create an exchange

value within that community.

So let's say we take Taylor Swift.

Taylor Swift's economy is so big that the Bank of England talked about the Taylor Swift effect,

as did the Federal Reserve. So imagine then that you've, you've bought her music, you've gone on

tour, you've bought merch, you've been part of community exchanges, and you start earning points

that allow you to get front row seats. Or maybe you've seen four of her concerts, six of her concerts on one tour.

Well, the next tour, hey, you're going to get first dims because you're a super loyal fan.

So your fandom has created value.

That will work for football clubs.

It will work for anything that has these large communities, cultural communities.

...