Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf

The Science of Success

Matt Bodnar

Entrepreneurship, Education, Social Sciences, Science, Self-improvement, Business

4.6 • 1.1K Ratings

🗓️ 16 June 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human irrationality and explore why and how we make bad decisions, and what you can do to make small changes that will create a big impact in your life and much more with our guest Moran Cerf.

Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern University. He is also a member of the institute of complex systems and was recently named one of the “40 Leading Professionals Under 40.” His research uses methods of neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. His work has been featured on the TED Stage, In WIRED, The Scientific American, and much more.

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Transcript

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0:00.0	Welcome to the Science of Success, introducing your host, Matt Bodhner.
0:11.8	Welcome to the Science of Success, the number one evidence-based growth podcast on the
0:16.7	Internet with more than 2 million downloads, listeners in over 100 countries, and part
0:21.6	of the self-help for Smart People podcast network.
0:25.4	In this episode, we discuss real-life inception with the former bank robber, Turn Neuroscientist.
0:33.5	Is it possible to plant ideas in your head?
0:36.4	Are your memories an accurate reflection of past reality?
0:41.1	Can you change and mold your memories to be different?
0:44.9	We open the door on human irrationality and explore why and how we make bad decisions and
0:51.1	what you can do to make small changes that will create a big impact in your life?
0:56.8	And much more with our guest, Moran, Sirf.
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	...

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