Real Estate Influencers, Scaling Trust, & Faceless Creators | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 21 December 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don’t know about? This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience! In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there. Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand. This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments!

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.0	We all want to create consistent, repeatable, and scalable ways to grow our business and our income.
0:10.0	And we want to do it better, faster, and more seamlessly. Why?
0:14.0	So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.
0:20.0	How do we do all this
0:21.6	without spending a fortune or running ourselves ragged? That's the big question. And this show
0:26.6	is dedicated to the answer. What can you get ahead of the curve in your marketing to really set
0:36.9	the tone and become the
0:37.6	market of one. You're really going to enjoy today's show. So, fellas, I want to talk about
0:42.2	what was hot in 2024 and what our predictions are for really being on the cutting edge,
0:49.2	leading, not having aero shot in your back, but being forward thinking in our marketing for
0:53.3	2025.
0:55.8	So, Jimmy, you have been doing a tremendous amount of research on Instagram.
1:01.1	Yeah. Obviously listing leads with email, direct mail, postcards, letters, now YouTube.
1:08.8	I'd be super curious from your standpoint first. What was hot in 2025? We did a show on
1:15.0	this recently, but let's go a little deeper. What was hot for marketing in 2024? Yeah. And what
1:20.4	do you think is going to be really hot in 25? I think what was hot in 24 that we're going to see
1:25.4	explode in 25 was the rise of the faceless creator.
1:30.8	The rise and the faceless creator.
1:32.5	And we've seen this where we've seen these channels that like Chelsea McCarty,
1:40.1	who is an agent out of D.C., who has 63,000 followers.
1:46.0	She produces these videos that are short form reels that are maybe 30 seconds long,
	...

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