Real Estate Fame Assets: Your Ticket to Brand Recognition | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 29 May 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses. If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is. In this episode, Jason discusses… 0:00 – It’s all about influence 4:57 – Push vs. Pull 6:05 – Trust in advertising 8:51 – What do you sell? 13:22 – Real estate fame assets ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to capturing your charisma on YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Let's talk about getting you famous.
0:05.8	When the market gets tough,
0:06.9	the consumer will trust the agent of choice,
0:09.3	the knowledge broker, the agent with the best track record,
0:12.1	who's the most credible, who's the most relatable,
0:14.8	who's the most recognizable in the community.
0:18.0	They're gonna work with the agent of choice.
0:20.0	No doubt, so here's the question.
0:21.7	How recognizable is your agent brand?
0:23.6	Is your team brand and your local community?
0:26.1	And here's the next question.
0:27.4	What are your fame assets?
0:29.5	You heard me correct.
0:30.3	That's what we're gonna talk about today.
0:31.4	Your fame assets.
0:32.7	In other words, when you look across your marketing mix,
0:35.1	what are the pieces and components of your marketing
0:37.8	that are utilized to establish influence,
0:40.0	massive influence and thought leadership
0:42.3	and your local community,
0:43.7	so that you become the agent of choice.
0:46.0	So that when anybody is in the market
	...

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