Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is Run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

Welcome, welcome, welcome.

If you want to run with the game changers, we always say you're in the right place, and we always mean it because it's true.

Let's see what the buzz on the street is today. I have a very brief observation from a report by PWC, Price Waterhouse Coopers, and let me tell you what it is. This will set the stage for our conversation today.

Quote, the strategic and financial importance of corporate real estate

is growing. Let me just let that sink in. A couple of keywords in there, corporate and real

estate. Put them together. We're going to be talking about that. Let's do a couple of reality checks here.

More than 10 trillion of the $25 trillion of U.S. real estate assets is or are, I'm not sure

if it is or are, are owned by companies, by municipalities, by institutions, but guess what?

They are not in the real estate business. How important is this? Corporate real estate is the

second largest balance sheet item and operating

cost for most companies just let that sink in if you're a new young company and you're acquiring

assets in real estate if you're what i call a big behemoth the very established company

you probably are saying mm-hmm that's right that's. So what's going on with this? Well, real

estate is not getting the respect it deserves in the C-suite. Why not? Enterprises are looking

elsewhere. They're overlooking the earnings and optimization potential of capital dedicated to

real estate. But is it just a bottom-line subject? No. It's a people subject because what you do

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