Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

Welcome, welcome, welcome.

If you want to run with the game changers, you are in the right place because this is where the best run. Just let that sink in. Let's see what the buzz on the street is today. I have a quote from a man named Damon Richards. It's kind of hard to pin down who he is. I searched all over social media. There are several people with that name, but I think I found the right one. He's called

a customer service expert. He uses a totally different name for Twitter. He is paraphrasing

something that Theodore Roosevelt said many years ago. Roosevelt said, nobody cares how much

you know until they know how much you care. So Damon Richards has turned it around a little

bit and he says, your customer doesn't care how much you know until they know how much you care.

I like that new twist.

So what are we talking about today?

Well, believe it or not, this is part five.

I just keep inviting this panel back because they're so interesting.

Part five of a topic called Mind Your Manors, Social Selling Etiquette and the Golden Rule.

You all know the Golden Rule in its many colors and phrases, the principle of treating others as one would wish to be treated.

It's a maximum of altruism found in many religions and cultures dating back to the early 17th century in Britain.

We'll leave that one alone for now.

But we're going to be talking today about etiquette in videos. Video is still the burgeoning

tool, the weapon of choice, if you will, in reaching your audience, reaching your customers,

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