Reading Rewired the Human Brain. What Happens If We Stop Doing It?
The Next Big Idea
Next Big Idea Club
4.4 • 1.3K Ratings
🗓️ 28 December 2025
⏱️ 43 minutes
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| 0:00.0 | I hope that you're having a beautiful holiday break that includes serene moments for doing old-fashioned things like reading. |
| 0:10.3 | A landmark study released in August revealed that the proportion of Americans who read for pleasure almost every day has plummeted 43% since 2004. |
| 0:25.6 | Only one in six Americans today describe themselves as daily readers. |
| 0:28.3 | How much does this matter? |
| 0:34.9 | According to neuroscientist Marianne Wolfe, a leading expert on the reading brain, this is a big deal. |
| 0:35.9 | Literacy changes the circuit of the brain of an individual, |
| 0:42.3 | which collectively changes the way that society thinks, |
| 0:49.3 | which changes the way that society works in a democracy or a form of government. |
| 0:57.9 | So the question is, how will the human species learn to preserve its best processes of thinking. |
| 1:13.2 | This conversation with Marianne recorded in 2023 is one of our favorites internally. |
| 1:19.3 | She is just bursting with a contagious passion for the act of reading, a healthy contagion, |
| 1:25.3 | if there ever was one. |
| 1:27.1 | It's worth noting that reading physical books in our increasingly distracted digital age |
| 1:33.3 | is becoming an ever more radical act, or what the author David Eulen calls, |
| 1:39.3 | an act of resistance in a landscape of distraction. |
| 1:43.3 | If that's true, then we at the Next Big Idea Club are a |
| 1:45.8 | kind of joyful dissident group. We'd love to invite you to join the revolution. You can learn more |
| 1:52.4 | at NextBigideaClub.com. Mary Ann Wolf, welcome to the next Big Idea podcast. |
| 2:18.1 | What a pleasure, Rufus, to be with you. |
| 2:20.7 | For all kinds of reasons, I look forward to this conversation and the directions you are going to guide us in. |
| 2:28.8 | I am so happy to be talking with you today. |
| 2:31.2 | I have been deep in your last two books, Proust and the |
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