Hello and welcome to Mind of Mike today is the conclusion part 5 of how Soul Cycle Change Fitness

and how Soul Cycle Lost Its Soul.

The Boutique Fitness Phenomenon

sold exclusivity with a smile

until a toxic atmosphere and a push for growth brought the whole thing down.

You can listen to the previous four parts earlier on the feed.

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Part 5.

In 2011, the related company's real estate firm took a majority stake in soul Cycle, putting it under the auspicious of Equinox, the luxury

fitness giant, its principals partly owned.

This purchase helps Soul Cycle expand to 36 studios by 2014.

Equinox's plan was to add around 15 more a year.

The objective for the parent company at least was for the spinning studios to be

everywhere.

Soul Cycle filed a registration statement in 2015, the first step in taking the company

public with an IPO.

According to Soul Cycles filing,

each of the company studios was generating an average revenue of $4 million.

...