Hello and welcome to Mind of Micah.

Today on the podcast, it's part two of Micah's Rita of the Week about Soul Cycle, how it changed fitness.

Part 1, we learned about the craziness at Soul Cycles Peak.

Part two, we're going to learn about how Soul Cycle was born.

I think you're going to enjoy this.

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All right, part two, begins now.

Soul Cycle is the brainchild of talent manager Julie Rice,

realtor Elizabeth Cutler, and instructor Ruth Zuckerman.

The three opened up the first Soul Cycle studio on 72nd Street in Manhattan's Upper

West Side in 2006, believing they could change spinning, making it less of a chore and more recreational.

The room was all but hidden. It lived in the bones of an old dance space tucked away in the rear lobby.

The studio wasn't visible from street level and signage couldn't be put out front

due to the building's landmark status. The founders defied this rule by propping a yellow

rickshaw outside as well as a sandwich board that earned them daily tickets.

This stealth branding actually became a plus, Succerman says, as it added to the allure.

Parenthetic we learn here,

...