Hello and welcome to Mind of Myka.

Today's Mind of Myka is the return of Myah's Read of the Week.

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Available for free in your inbox every Monday around noon.

Today, the RIT of the Week is called How Soul Cycle Lost Its Soul.

The Boutique Fitness Phenomenon Soul How Soul Cycle Lost Its Soul.

The Boutique Fitness Phenomenon sold exclusivity with a smile,

until a toxic atmosphere and a push for growth brought the whole thing down.

This was written by Alex Abad Santos, December 23rd, 2020 for Vox.

Before I get to the piece, a reminder to check out backdoor cover and too much dip, and subscribe to the

newsletter at the subscription link in the description of this podcast. Without further ado,

here we go.

Not long ago, getting into a soul cycle class didn't just mean a 45 minute workout. It meant status. No boutique fitness class was as exclusive and no clientele is glamorous or devoted, showing

up multiple times a week to ride a bike in the dark.

In Los Angeles, Beyonce rode with Angela.

In New York, Bradley Cooper went with Charlie.

When Michelle Obama was the first lady, she booked private classes with Garrett in DC.

This workout wasn't just meant for people who wanted to get sweaty, but for wealthy, popular

and important people who wanted to get sweaty.

Inside each Spend Studio, every element furthered this air of aspiration and commitment.

The welcoming Sans Sheriff logo and uplifting mantra on the walls,

the grapefruit scented candles, the gorgeous instructors and the lower on the

...