Hello and welcome to mind of Micah today on the program. It's the return of Micah's

read of the week. How's it going out there? Great. It's been a great week and I'm glad

to be sharing some podcasting with you here on Friday. Something else I'd like to share

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So let's go. MicahWiner.com. Today's Micah's read of the week comes to you and comes to

us from a sub stack called the Fitzwilliam. It's written by someone named Will O'Brien.

This thing came on my radar last week and I love it. It's about Guinness. No great

stagnation in Guinness. Ireland's most famous brewery has been ahead of the curve for

230 years. 250 years I should say. Will O'Brien published August 4th. I think this is an

interesting story and if you do or don't like Guinness and if you don't like Guinness,

what's wrong with you? Delicious. We begin. Guinness is one of Ireland's greatest business

success stories. I can't talk today. I apologize. What started off as a small Dublin brewery

has grown to produce one of the most consumed beers in the world and become an iconic Irish brand.

Guinness today has an inseparable connection with Irish culture. Guinness loyal list. Guinness

loyal list will scorn a bar man from his pouring pint of Guinness. Quirkman Ion Ryan has created

a successful Instagram account documenting the shitty pints of Guinness. Guinness. The Guinness

advisor has rated more than 100 pubs in Dublin for their pints and record them all on a map.

Taken over its entire history, Guinness may just be the most successful company Ireland

...