Hello and welcome back once again to Mind of Micah.

Today it is now the fourth installment of Micah's Reed of the Week is anyone watching Quibby. This piece, Rand and Vulture.

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continue where we ended was a lot of the problems with Katzenberg as a

polarizing figure and as a quote framefucker.

When COVID-19 hit, Ketsenberg and Whitman considered delaying Quibi's launch,

but they had 12 months of ads locked in, with more than six months worth of content already banked.

And, as Ketsenberg says, this was quote, a marathon and not a sprint.

Almost immediately, it became clear how badly Quibi had failed to understand its digital native audience.

And its zeal to control how its content is seen,

one of Quibi's arguments to advertisers is that its brand-safe environment.

Quibi didn't allow screen-shotting,

which makes it harder, or at least less fun,

to talk about it shows on social media,

the de facto water cooler in an officeless era.

That's interesting. If you want to share an image from in an

office-less era. That's interesting. If you want to share an image from Quibi,

you have to take a second phone

...