Hello, and welcome to Mind of Micah.

Today is, of course, the return of Micah's read-of-the-leak.

It's entitled How Big Beverage Poured Empty Promises Down Our Throats.

The American beverage aisle is overflowing with no sign of letting up.

It comes to us from Box, and it's written by Michelle, or I'm sorry, Melinda, Fakudadeh.

It was published on I-28.

Before we get to it, a reminder to check out Micah's Read-of-the-Week The Newsletter.

Available in your inbox for free every Monday, around lunchtime, subscribe now at the subscription

link available in the description to this podcast.

Also check out Backdoor Cover, or Sports Podcast.

It's football season again.

Did you miss it?

Well, it's here.

The Dallas Cowboys are back on Hard Knocks, starting tonight, Tuesday.

Go ahead and give it a watch, and then give us a listen on Wednesday.

We're going to be breaking down all the episodes on Backdoor Cover, and perhaps, Simon

while casting one or two here on Mind of Micah.

I think that's it.

Let's get to the podcast.

How Big Beverage poured Empty Promises Down Our Throats.

The fall of my first semester of college, I discovered kombucha.

I would grab a glass bottle of the fermented tea from the school store, and drink in

...