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The Art of Online Business

Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 13 January 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching. She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions. She also highlights the importance of knowing yourself and being kind to yourself, which helps in personal and professional growth, getting us ready to connect with tomorrow's empowered buyers. ...

Transcript

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0:00.0

Welcome back to the art of online business. I'm here with my co-host now of four months and wife of 15

0:06.1

years, Jamie. Hello. Hello. Good to be reporting with you. And we have Lindsay Burgess here.

0:12.2

And she is going to talk to us about the empowered buyer funnel. That's what she specializes in.

0:19.2

And basically, we're talking to the most conscious buyer,

0:23.0

the most sophisticated buyers yet in 2025, having, you know, left the pandemic gold rush, so to speak.

0:31.2

And you're listening to this episode because you're going to figure out, or here, Lindsay Sharon away,

0:35.9

where you can convert a bit faster than the

0:37.8

standard funnel, building trust, building authority, and connecting. So Lindsay is a behavioral

0:43.3

psychology and content marketing coach who serves coaches, consultants, and service providers

0:48.2

and course creators by helping them attract empowered buyers. Lindsay, tell us in your own words,

0:56.7

please, what an empowered buyer is.

1:01.0

And then I would love to hear like a snapshot of what your business looks like now before we start to hear your business journey. Welcome to the show. Thank you. Thanks for having me. What an

1:05.3

intro. Yeah. So an empowered buyer for those who don't know, I came up with this phrase to describe someone who is

1:12.8

a confident, decisive action taker. This is someone who has already done their research, is already

1:18.7

actively looking for solutions. They're already aware that they have a problem and they just

1:22.8

want to fix it at this point. So that's in short what an empowered buyer is. This person already has the money

1:29.2

to invest, financially stable. They just, they're like, where can I get the help from someone who I

1:35.0

really trust? Because when I make this investment, I'm going to be committed to my own success.

1:39.5

And I'm responsible for my own results. I know that. I'm aware of that. Let's go. Let's get started. This is the

1:45.1

conscious fire. As you mentioned, that gold rush season during the pandemic, everyone became

1:50.8

more aware of like, oh, I'm being marketing to or, oh, advertising. Okay, now I know what this is,

1:57.7

and I'm kind of used to it in becoming accustomed to this as opposed to before

...

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