4.8 • 821 Ratings
🗓️ 13 January 2025
⏱️ 37 minutes
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0:00.0 | Welcome back to the art of online business. I'm here with my co-host now of four months and wife of 15 |
0:06.1 | years, Jamie. Hello. Hello. Good to be reporting with you. And we have Lindsay Burgess here. |
0:12.2 | And she is going to talk to us about the empowered buyer funnel. That's what she specializes in. |
0:19.2 | And basically, we're talking to the most conscious buyer, |
0:23.0 | the most sophisticated buyers yet in 2025, having, you know, left the pandemic gold rush, so to speak. |
0:31.2 | And you're listening to this episode because you're going to figure out, or here, Lindsay Sharon away, |
0:35.9 | where you can convert a bit faster than the |
0:37.8 | standard funnel, building trust, building authority, and connecting. So Lindsay is a behavioral |
0:43.3 | psychology and content marketing coach who serves coaches, consultants, and service providers |
0:48.2 | and course creators by helping them attract empowered buyers. Lindsay, tell us in your own words, |
0:56.7 | please, what an empowered buyer is. |
1:01.0 | And then I would love to hear like a snapshot of what your business looks like now before we start to hear your business journey. Welcome to the show. Thank you. Thanks for having me. What an |
1:05.3 | intro. Yeah. So an empowered buyer for those who don't know, I came up with this phrase to describe someone who is |
1:12.8 | a confident, decisive action taker. This is someone who has already done their research, is already |
1:18.7 | actively looking for solutions. They're already aware that they have a problem and they just |
1:22.8 | want to fix it at this point. So that's in short what an empowered buyer is. This person already has the money |
1:29.2 | to invest, financially stable. They just, they're like, where can I get the help from someone who I |
1:35.0 | really trust? Because when I make this investment, I'm going to be committed to my own success. |
1:39.5 | And I'm responsible for my own results. I know that. I'm aware of that. Let's go. Let's get started. This is the |
1:45.1 | conscious fire. As you mentioned, that gold rush season during the pandemic, everyone became |
1:50.8 | more aware of like, oh, I'm being marketing to or, oh, advertising. Okay, now I know what this is, |
1:57.7 | and I'm kind of used to it in becoming accustomed to this as opposed to before |
... |
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