Raz Romanescu - Launching Memes.com and Building Nailboo Into The Fastest Growing Nail Brand In North America

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 28 April 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of the Casey Adams Show, Raz Romanescu shares his journey in the media space, from co-founding memes.com to building a laser-focused community around gaming and scaling his beauty brand, Nailboo. He emphasizes the importance of building targeted audiences and seizing growth opportunities. The conversation also touches on the changing social media landscape, including Elon Musk's acquisition of Twitter and the potential ban of TikTok in the US. - Follow Raz Romanescu and his brands: Personal Instagram: https://www.instagram.com/razromanescu/ Nailboo: https://www.instagram.com/nailboo/ Underlining: https://www.instagram.com/underlining/ Gaming: https://www.instagram.com/gaming/ - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow - [00:00:00] - Connecting in person after 5 years. [00:00:55] - "Zero to 100M fans: Memes" [00:12:26] - Gaming success through trust and confidence. [00:13:39] - Gaming's journey to acquisition. [00:15:02] - Building sustainable, profitable business. [00:15:53] - "Building a sound esports company" [00:28:58] - Risk pays off [00:29:30] - "Jumped, moved, and winged it." [00:30:11] - Dropped out for freedom and success. [00:35:49] - AI: The New Dot Com. [00:45:50] - Love consistency, build in shadows. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today we have Raz Ramanescu here in the podcast. Thank you so much for coming to the show, brother.
0:07.7	Thanks for having me. Casey, excited to be here. Of course. So we've been talking really on Instagram since 2018. I was looking back at our DMs.
0:15.3	Finally making this happen now, almost five years later, super stoked to have you on and i appreciate you coming out i know you used to
0:21.8	live in la which is where we're filming but you're now in panama city talk to everyone panama city what
0:28.1	what led to the move there and then more importantly i would love for you to give a high level of
0:32.5	what you do because you run and operate so many different brands across all things, digital, social,
0:37.9	that I think there's so much to cover, and I'd love to hear it from your perspective before we dive in.
0:42.0	Amazing. Yeah, five years of charm.
0:44.5	Happy to finally connect in person.
0:47.1	Yeah, I started the journey about 12 years ago in the media space.
0:50.2	So first company ever co-founded was memes.com.
0:54.8	First dive into original domains, original usernames.
0:58.5	We built that company from zero followers to over 100 million fans across Facebook, Instagram, Twitter, you name it.
1:07.3	We were at the early days trying to sell brand deals to brands, but it was a bit premature in 2012,
1:13.5	trying to sell like Gucci or Fortune 500 companies meme campaigns.
1:17.4	They didn't necessarily know what audience they were getting.
1:20.8	They invested much more in premium studio content and us telling them, hey, this meme gets 30,000
1:27.3	likes versus your video that gets 800 likes,
1:29.9	like engagement's a thing, whether you guys like it or not.
1:34.2	That was, I think, the first dive I had into...
1:37.5	This is 12 years ago.
1:38.7	This is 12 years ago, yeah.
	...

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