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The Story of a Brand

Cerebelly - Baby Food with 16 Key Brain-Supporting Nutrients

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 17 October 2022

⏱️ 56 minutes

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

 

Nick says, "Teresa Purzner, his sister and Co-founder, went to the grocery store and was shocked to find that you could not get over three or four of the 16 nutrients scientifically crucial to supporting brain growth in children in store-bought baby food."

 

He stresses, “I think it’s important to note that it wasn't three or four missing ingredients in any pouch. It's that 12 or 13 of these 16 nutrients were completely absent from any baby food you could buy at a grocery store.”

 

Today we interview Nick Langan, Co-founder of Cerebelly. This brand, developed by practicing neurosurgeons, offers organic baby food packed with 16 key brain-supporting nutrients that support how their brain and body grow.

 

We discuss:

 

* His gratefulness for founding the brand with his sister
* How it’s like to work with siblings within a business
* The cognitive function in babies
* How the brand started
* His Co-founders background in neuroscience and working with cancer treatments
* Three things crucial for development: genes, love, and nutrition
* Uncovering the 16 nutrients for brain health
* The unique manufacturing process of Cerebelly
* The crucial window for a baby's brain development
* Why nutrition is 100% in your control
* Nutrients breakdown
* The Whole Food Story
* Advice for entrepreneurs including having a mission, always do the right thing, and more
* Why price point is important
* And much more…

 

Join Ramon Vela and Nick Langan as we break down the inside story of Cerebelly on The Story of a Brand.

 

For more on Cerebelly, visit: https://cerebelly.com/ 

 

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

*

 

This episode is brought to you by Sendlane.

 

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Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

Click on a timestamp to play from that location

0:00.0

And Ramon, you make a great point and you use the word that was very important, which is crucial.

0:04.9

And that's a synonym for critical because and why I bring that up is that there are these

0:09.6

critical windows of development for a child's brain. And these really happen over the first

0:14.7

18 to 24 months where certain areas of the brain are in rapid development. And again,

0:20.0

science has shown very clearly. And this is, and I think the important thing here

0:23.3

is this, this is biology.

0:24.5

This isn't nutritional science, which is still very important.

0:27.2

But this is factually, here is how these nutrients affect these pathways and physical growth

0:32.5

of the brain, right?

0:33.3

This is this is scientific fact.

0:36.8

So you have these critical windows of development.

0:39.3

And once they're past, they're past.

0:41.4

You can't go back and try to redevelop those areas of the brain.

0:44.8

And so it is really crucially important that kids are getting this nutrition at the right time in order to support this brain growth.

1:04.4

This is the story of a brand,

1:06.4

a podcast that helps people learn the story behind their favorite consumer companies.

1:08.7

I'm Ramon Vela,

1:09.7

and I believe that people want to know more

1:11.9

about the brands and the products they purchase. So each week, I interview the founder of a consumer

1:16.6

brand, unpack their story, their products, and their mission so you can decide which products

1:21.3

are worth buying and which brands are worth supporting. Nick says, Teresa, his co-founder, went to the grocery store and was shocked

1:31.9

to find that you cannot get more than three or four of the 16 nutrients scientifically shown

...

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