4.8 • 3.4K Ratings
🗓️ 6 September 2023
⏱️ 52 minutes
🧾️ Download transcript
This week, Victoria is joined by a superstar guest, the Chief Marketing Officer of Rare Beauty, Katie Welch! Katie has been navigating the beauty marketing industry for over two decades, and she's here to spill all the tea from "the top of the ladder."
Katie has worked with iconic brands like Victoria's Secret, Bliss, The Honest Company, and now Rare Beauty, so you know she's got some incredible insights to share. But wait, there's more! Victoria and Katie dive deep into the power of empathy in marketing. You'll learn why leading with empathy is an absolute game-changer for anyone trying to build a brand and how it totally transforms your approach.
And let's not forget the icing on the cake: working alongside the queen, Selena Gomez! Katie spills the beans on what it's really like to collaborate with such an influential and talented artist and how involved she is in Rare Beauty products and marketing.
So grab your favorite drink, find a comfy spot, and tune in to this incredible episode with Katie Welch. Get ready to level up and be inspired like never before. Enjoy!
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0:00.0 | The following podcast is a deer media production. |
0:04.0 | Welcome to RealPod. It's your host, Victoria Garrick Brown, and this is the podcast where we hold nothing back. |
0:11.0 | Oh, so we're getting deep, huh? I've really cried for 12 days straight. |
0:16.0 | Why do I want to be perfect? There's nothing in my life that is perfect. |
0:19.0 | Every week, I'll bring you honest, unfiltered, and eye-opening conversations to help uncover the real in all of us. |
0:26.0 | I crave the type of content that you're talking about. |
0:28.0 | I actually felt insecure. Oh my god, am I going to cry? |
0:31.0 | Let me just unload everything. |
0:33.0 | New episodes every Wednesday leave those filters at the door, because it's time to get real. |
0:47.0 | Hello, everybody, and welcome back to RealPod. |
0:50.0 | I am hyped about today's conversation and topic, because I've been wanting to talk about career and strategy and marketing for a while now. |
1:01.0 | There's so much that goes into what I do behind the scenes, and it really is a business, and there's teams, both external and internal. |
1:10.0 | And there's a lot of thought and intention going into things that maybe on the other side seem more casual or just like classic content creator things when really there's so much. |
1:22.0 | And I love to talk about it, and I'm sure you guys have heard me anytime career stuff comes up or entrepreneurship stuff comes up. |
1:28.0 | I just rave about how much I love getting into it. And so having our special guest today is so exciting for me, because I feel like we're just going to kick off. |
1:37.0 | There's really many more conversations just like this on RealPod, and before I introduce our amazing guest, and I'm sure you saw the title and you're super excited, as you said, because she is just the coolest best best person. |
1:50.0 | I wanted to share some of my unsolicited, super quick high level thoughts about career in general that no one asked for, but that I'm going to give. |
2:00.0 | I think the main thing that I want to harp on before we get into this, hopefully inspiring and motivating conversation about career trajectory and kind of figuring out what you want to do and excelling at it is really just having passion for what you're pursuing. |
2:14.0 | And I was actually back at USC, my alma mater last night, and I was with some of the beach volleyball athletes. And, you know, of course, when you're a senior, there's that dreaded question, like, what do you want to do with your life or when you get older? |
2:26.0 | And even if you're out working now and college is far behind you, you might still be feeling like, I don't know what I want to do. |
2:32.0 | And I think there's one pressure to feel like I need to know exactly what I'm doing or this first job that I have or this next job that I have is my forever job. |
2:40.0 | And that's not the case. And I know that I'm speaking from a weird place because I didn't have that experience and I went right into entrepreneurship, but what I've done has evolved so many times. |
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