Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 3 February 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.

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Transcript

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0:00.0	Hey listeners, it's Alex Morris, a star writer here at Massive Scale.
0:04.1	Every week on Massive Scale Rapid Response, you hear real insights from business leaders,
0:09.5	and many of you have said that these episodes help you make more informed decisions in fast
0:13.9	changing situations.
0:15.6	So we want to tell you about another fantastic business podcast that can help you stay
0:20.4	in the know.
0:21.4	It's called Business Daily from the BBC, and it's all about the daily drama of money and
0:26.3	work.
0:27.3	From the environment to the world economy, you'll hear all about the rapidly evolving
0:31.5	world of business on a global scale.
0:34.2	There are new episodes of Business Daily every day, Monday through Friday, and you can listen
0:39.0	wherever you get your BBC podcast.
0:41.6	Again, that's Business Daily from the BBC.
0:48.2	The drone racing league is the world's premier drone racing property, so fastest drones
0:54.7	in the world, and the most elite and skilled pilots in the world.
1:01.8	It's a met new audience.
1:03.9	They are younger, and if you are not planning for the future demos that are going to be
1:09.9	your customers, your clients, you're going to age out really quickly.
1:16.7	Every day it's like first aerial sport you can bet on, first race in the metaverse.
1:21.6	We're on a pitch call, and we want to do a drone race on the moon.
1:25.6	We spoke to NASA about that, and I'm putting banners on the moon.
1:34.8	That's Rachel Jacobson, president of the drone racing league.
	...

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